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A fantastic new website & brand strategies for the
largest rotating machinery event in the MiddleEast.

About the Client

3 Day Event Based in Dubai and gaining towards its 5th Annual, ME RoTIC is the largest rotating machinery event in middleeast for oil & gas. Every year, The Event Attracts more than 1000+ delegates, 100+ exhibitors, 90+ Speakers from across the globe.

RoTIC Booklets
Popweaver mobile layout

Our Role

Web Design, User Experience, Project Management, Event Video & Photography, Copywriting, Stage & Booth Design, Social Media, Event App, Stage Lighting & Audio, Event Branding, Visual Graphics, Front-End Development, User Interface Design, Web Animation.

A Dedicated Effort

Every element featured on ME RoTIC events were perfected to the industry standards by our experts. The event sponsors were marketed and showcased even in the pens at the venue, That’s how much attention we paid to each detail. We spared no resources, creative ideas, or efforts for this project, putting in over 352 hours for the planning and designing alone!

The Opportunity

The event needed an updated website suitable for its MiddleEast clients. Though the Event has since been bought out and turned into a global event, the standards are maintained to reach the MiddleEast market more effectively. The ME RoTIC website is an excellent example of our creative thinking and dynamic execution that truly stand out.

A Website, No Matter How Beautiful, Must First Be Functional

We started by conducting researches and market studies to build a solid understanding or ME RoTIC Target client and market positioning, then created precise design to visualize the event logic & user interactions.
From 3D logo plaques and LED stage backdrop to custom designing and bulding booths, we included exceptional design elements to create a memorable experience that was unmatched by any competitor in the space. Rather than creating an event, we created a brand with our strong fountaion. we had lots of fun.

Event Materials

We wanted to include exceptional elements to make ME RoTIC stand out. Have a look at the sales brochure for the ME RoTIC 2020 Brochure. How about the event promo or the social media posts?

All designs have been created and assembled element by element, so the clients can edit, enhance it, render it, and make changes based on their need. These provide a truly custom and memorable approach, unmatched by any competitor in the space.

Photography &

ME RoTIC events were captured by our expert photgraphers & videographers, and into stunning visual experiance created in our studio.

How did it all happen? Well, we had 5 photographers and 3 videographers dedicated to capture all the moments, We took 100 different photos and videos to select the one best among them.

Needleless to say We love Dubai.

and bringing life to an event in dubai is worth all the hardwork

The full LED visual Backdrop design was built in vivid, bold colors to enhance & highlight the qualities of the pictures and videos taken.
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Content writing

We carefully chose every word to present ME RoTIC with high quality standards—with plays on words, short teasers, and a distinctive tone of voice.

Our contents are carefully crafted by our literature megaminds who favours simplicity in ever word they write, We had fun talking about the event’s vision for the future & how it impacts the oil & gas industry every year.

The homepage guides visitors towards the right information.
The site has a creative and modern look-and-feel while remaining easy to navigate and professional.
Play on words and interesting information. Our in-house copywriting and content development are on point with brand’s message.
We’ve put some thoughts into presenting ME RoTIC's corporate values, longevity and traditions.
There’s visual guidance and easy access to information from any page of the site.

On Site Services

At Aldrich Creative, our goal was to impress by going beyond their expectations to give them that extra wow factor. With attention to detail in everything we delivered, from audio to video and lighting, we created unique creative element for the event. We were successful in ensuring that the ME RoTIC event had an Aldrich: Distinctive elegance or style.

Social Media
and Marketing Magic

It's not about understanding social media, it’s about being fluent in it by understanding the business you promote.

From social strategy to creating content for social media with our in-house production teams assigned for ME RoTIC, we created a rewarding experience for the Event and its audience. Because inspiring loyalty starts with creating great content.

How It Went

Digital Designs/Social Media/Event Services and all custom works all came together and created a visual experiance during ME RoTIC.

Filled with micro-interactions, simple animations and attention grabbing calls-to-action, the finished ME RoTIC website design was selected to be the standard for all the client events.

Fast Facts
Months project
Greats minds behind everything
hours of design work
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Exhibition booths built
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Enquires generated via the website